We constantly strive to innovate on packaging completing our products’ quality. Our packaging solutions ensure convenience throughout the value chain.

Conventional packaging
When we started our operations, we shipped our Cavendish bananas to the Middle East under one type of packaging. The bananas were packed as regular hands in 13 kg corrugated boxes. As we expanded our business and penetrated the Japanese market, we saw an opportunity to go beyond the conventional regular hands packaging.

Consumer packs
In Japan, we observed that the consumer trend for convenience was translated in small packaging of the bananas. Market preference is for consumer packs (CP) which are sold directly to supermarkets and other retail outlets. Together with our customer Royal Company Ltd., we set up trials for convenient consumer packs. At the moment we supply different consumer packs ranging from CP 16 to 36.

3 – 5 – 7 kg solid board
As the consumer packs were developed for our Japanese market, we wanted to offer the same kind of convenience in the Middle East. Through market research and connecting with strategic partners, we have been able to develop a packaging solution that creates convenience for the whole value chain – from the growers to the end-consumers.  Launched in 2005, we have commercialized 3kg solid board boxes on the same year for our Middle East markets. We expanded further the commercialization of the product line through shipping the 5 and 7kg solid board boxes this year and developing additional markets such as Korea and Far East Russia.