Our reputation
depends on the
quality and
success of our
business
partners.
Customers
Investing in
building strong
relationships
with our
customers
creates mutual
commitment. We
not only supply
on their
demands, but
also listen to
and act upon
what our and
their customers
value.
•
Middle East
We started our
first shipment
for the Middle
East in June
2001. At
present, we have
grown to
supplying over
60,000 boxes
every week to
eleven customers
in Bahrain,
Kuwait, Doha,
Saudi Arabia and
Iran. Although
the market
prefers the
bigger hand
sizes of 4 and 5
hands, there is
also a growing
demand for the
smaller fruits
of 7, 8 and 9
hands and
clusters packed
in 3kg, 5kg and
7kg boxes. We
use the brands
Dana, Delmon and
Diamond for our
Class A fruits,
while al Khaleej
and K-1 are
marketed as
Class B. Serving
the special
needs of our
customers, we
also provide
them with
private brands.
•
Far East
We supplied
around 7,000
boxes per week
to Japan when we
first started
shipments in
June 2002.
Today, we are
shipping
approximately
25,000 boxes to
the ports of
Tokyo, Osaka,
Kobe and Hakata.
Together with
our customer we
developed their
private label
Miyabi, which
signifies
elegance and
describes the
time-honored
city of Kyoto,
where their head
office is
located. We use
Miyabi for the
lowland bananas
and Miyabi Gold
for the highland
and highland
plus bananas.
While we use
Miyabi for most
of our
shipments, we
still pack
bananas under
the Dana brand
upon our
customer’s
requests.
