In order to
differentiate in
our industry, we
focus on both
quality control
and value added
initiatives.
Fresh Studio
Innovations Asia
Research &
Development is
an important
activity leading
towards
innovative
products and
services. While
we run our daily
operations, we
outsource our
R&D activities
to Fresh Studio
Innovations
Asia. Together
we develop and
implement value
added strategies
in our business,
understanding
consumer trends
and addressing
needs from seed
to mouth.
•Solid board
boxes
In collaboration
with
Smurfit
Kappa Group and
Fresh Studio
Innovations
Asia, we
launched a new
packaging
solution that
creates an
experience for
both our
customers and
end-consumers.
We innovate on
our packaging to
cater the
increasing
consumer trend
on convenience.
More consumers
now prefer
buying the
convenient small
packaging over
the regular 13kg
boxes. We pack
our bananas in a
variety of
sizes: 3kg, 5kg
and 7kg. Solid
board does not
only protect the
bananas during
transportation,
but also
accelerates the
cooling of the
bananas. This
improves the
ripening
process, which
will result in
better quality
of the bananas.
At the same time
the boxes create
excitement among
our customers
and
end-consumers,
because of its
premium printing
quality and
anticipation on
social and
cultural events
like the 2006 FIFA World Cup
and Ramadan
Kareem. In
December we will
launch our 2006
Asean Games box
design.
